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Monthly Archives: December 2017

Social Media in SEO

Voting and User’s Review Feedback on the First Page of Google.User’s review feedback has a vital effect of making the videos ranked because it can act as an assessor. Therefore if you create videos, you’ll get feedback naturally, that can improve your website ranking. Today, more and more websites are benefiting from comments to persuade their visitors to write their feedback, connect, and establish a relationship with them.

The Effect of Social Bookmarking in SERPs.People can save their new websites immediately before crawlers or bots can discover them, making it possible to index websites faster. Moreover, every page of a website that are bookmarked are generally included in these Web 2.0 properties, which means that search engines can index website more quickly by keeping track of what’s occurring on these bookmarking sites.

These are only some of the factors created by its influence on search engine results positioning. Though most of these concepts may not actively be put into practice into search engine algorithms, all evidence indicate the point that search engines are going to use social media metrics to produce search engine listings that are more relevant to the user’s search.

Finding Leads With Social Media

Social media includes almost all types of content that can be created online. It doesn’t matter whether the content that you’re creating is text based, graphic (images), video content, or audio content (like podcasts.) What is important is that you’re creating high quality content, and that you’re releasing it regularly to social media sites. This is a VERY important strategy, and it is the first step in your social media lead gathering.

So, what type of media do you need to create in order to bring leads into your business? There are a few things that work as good types of social media and a few that don’t. The kinds that do work are materials that are funny, informative, or controversial. What doesn’t work in almost every case is anything which is simply promotional, or a hard sale piece of advertising.

When you create something that is funny or controversial, it is going to stick with those who view the media. These types of media can be among the best, because people are more likely to recommend this type of media, or to try and share it with their friends. That is the best possible scenario with social media. You want something to spread among the internet, such as when people share something on Facebook or recommend a YouTube video to their friends. This is how lead generation online works, and funny and controversial materials are often a good starting point for getting social media to spread.

Of course, once people become exposed to your media, they’re in a way a lead, but a rather tenuous one. From there, it’s up to you to nurture that lead and grow it until the person becomes a customer of your company. Getting someone to become a customer is all about making them feel comfortable with and trusting your company, and the best way to do that is through conversation.

Social media is all about sharing and discussion. If you post a great piece of media, there is a very good chance that you’re going to get people commenting on it. These are your leads, and you need to encourage them to become more. This is where many people fall apart on their social media strategies. They don’t realize that replying to the comments on media can be as important as the creation of the media itself.

Social Media and Workplace

In no more than a few years, social media changed from a hobby into almost a need to be connected – all the time, everywhere. And this very need is giving companies a hard time: LoveMint.com, a partner of Wall Street Journal, for instance, states that social media can lead of a loss of productivity of around 1.5% in a company, “the difference between keeping a company open or closed if the budget is low”.

The risks, though, are not limited to material damage: they can go as far as damaging internal relationships as well.People, as previously stated, are socializing beings, and unfortunately conflicts may occur from this kind of socialization. Msnbc.msn.com, for instance, states that an employee was fired after publishing derisive comments about her boss. The fact led to a suit, possible brand exposure, and possible loss of money – every company’s nightmare coming true.

If social media presents serious threats to businesses, why should it be allowed? First, let’s face it: social media is here to stay: not only social media represents 22% of all time spent online, states MediaWire, but according to e-commerce guide.com, but 5 out of 10 social media tools are being adopted by “more than 50% of brands and retailers”, states the news portal. This means that, although there are risks, any company could seriously benefit from social media. Therefore, here’s a list with a few tips on how to decrease profit loss:

How to Prevent Internet Abuse

  1. Manage the time your employees spend online: have you ever considered liberating the internet only during break time and filtering certain sites? While people tend to frown upon this, they will still be able to browse the internet (which will keep them happy)while still minimizing productivity losses.
  2. Allow access to some sites only to certain groups: if your company does decide that accessing sites such as Facebook outside lunch break is important, consider restricting this privilege only to those who are prepared to handle this kind of communication properly, as the PR staff of your company.
  3. Track who is misusing your internet connection: you can use a proxy to identify abusers and modify your policies so your employees will sign a contract stating that their online activity may be monitored. Again, this will not turn you into Mr. Nice Guy, but you might consider this to be better than employing per-site restrictions.
  4. Micromanage sites your employees visit: simply using a huge firewall to block many sites isn’t very effective. What if your company decided that Facebook is harmful, but Twitter is essential to spreading your business around? Never block any site “just because”: you might be losing a valuable tool that would help you grow otherwise.
  5. Make productivity expectations clear: after all, it’s not only the internet that’s at fault in productivity loss. Reading a magazine, watching TV, listening to an mp3 player instead of working; these are time wasters, too. That way, you’ll increase productivity overall, and not just recover lost productivity from online time wasters.

About Business and Social Media

This time around I added a few people I knew from work and my friends list grew modestly, then I joined a few networks, and it grew a little more. Over time a few vendors found me, then a few customers. It looked like anything else you get out what you put into it unless you had a really hot picture of yourself. Amazingly enough even on the internet a guy in blue polo isn’t considered excessively hot even if he leaves his pocket protector at home.

Being reclusive I did my best to ignore the application invites. Things like join my mob, send me a drink and other nonsense seemed like a frivolous waste of time at this point in life. Then it happened a few college friends added me. Then a few more. Sometimes it felt great to hear from them yet other times it was a why in the world do I care what they are doing now moments. Bus still I accepted their requests no reason to be rude. A few Ex girlfriends came by to say hi. I’m older, wiser, more worldly so why would I care. It’s harmless right?

Besides time has been kind to me, I have a pretty great life. And that’s when it hit me do I really want the girl I liked in kindergarten to know what my customers are saying and more importantly do I want my business associates, customers, and co workers to know anything about my past based on comments from people who knew me when I was young, dumb, and awkward.

There’s not much that I hide from but the thought of me in a hideous suit my mother made me wear for school pictures as 12 year old might be one of them, there was the one wild weekend at college when I looked like John Belushi on a bender that was not indicative of my studious book worm nature, or worse yet me and my assortment of other dweeb friends playing Dungeons and Dragons on a perfectly lovely Friday night in 1985. Yes I played D&D and I looked exactly like the stereo typical guy who played D&D did. So my worlds collided but just a little at a time. Is Facebook the root of all evil? Time will tell. Will our culture become ubiquitous, open and tolerant of the teenage geek turned married professional? The ugly duckling turned into the proverbial swan, maybe but it’s unlikely. Most of all do I want to prove to the guy who beat me up in the 5th grade that his inclinations about me were indisputably correct three decades later and that I am in fact a geek.

NO! People still tell me every day that social media is going to change the world. That business and life are bound to become inexplicably linked. To which I say thanks but no thanks. The business hasn’t come rolling in. Social Media might be a great way to go if you’re hawking get rich quick schemes or connecting with already established customers but at the moment I’m not finding wild and new exotic markets and customers to sell to and in turn they are not finding me either. With all the great things the internet has brought into my life social media just isn’t one of them. So call me old fashioned but I’m just happy I can order books on Amazon at a discount, get free shipping, and not pay sales tax…for now.