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Category Archives: Internet

Use Social Media to Promote Book Online

  • You Tube – This, or any video site, is a fantastic way to drum up interest in an upcoming book! Think outside of the box and use this tool to create a trailer for your book! Once created, the video can be embedded into your blog or website and help promote your box in a new and interesting way! Even if you don’t have the finances for a professionally done trailer there are a multitude of local videographers who would love to work with you to help promote your book, you just need to look!
  • Blog – This may be old news to many people but a blog is one of the most valuable things you can have when trying to promote yourself, as well as previously released and newly published books. The sky is the limit when it comes to deciding on a theme for a blog. You could choose a character from one of your books and write a blog through their eyes to drum up publicity for a new release or simply blog about how a new book is coming along while you write it!
  • Twitter – This popular social media site can be an amazing tool or an amazing time waster depending on how you work with it. Like with the blog, set up a Twitter account for a fictional character from one of your books and post random musings and ideas from that character that relate to the book. There’s no limit to what your character might say and this might be a great idea for discovering new book ideas, but that’s another article. You can also use your Tweets as little teasers for an upcoming book. Post interesting quotes from the book each day or each week for a few weeks or months before the book is released. This way the reader is drawn in by the quote and by doing it on a regular basis you will create a following that will continue to come back on a regular basis!
  • Facebook – Create a Facebook page (not a profile) for each book and include details on the book, reviews from critics and breaking news related to you or your book. Like Twitter, Facebook can be used to release interesting quotes from a book to create a following, but the advantage of using Facebook is the discussion option built into the pages. With discussions, you will receive questions and feedback from fans which will help you become involved with your readers as opposed to just writing updates. A fan page is also a great place to offer special advanced copies or advanced chapters of an upcoming book! I recommend using Scribd as a way to share these special offers because it has the option to secure the chapter or book from being downloaded, something that a simple PDF will not let you set up.
  • Virtual Book Tour – Now to bring everything together! Set up a tour of podcasts, webcasts and internet radio shows in your creative arena and do a virtual book tour! This is a great low cost way to get publicity for a new book and also engage fans and readers in a completely new way. Advertise your appearances through the social media tools we have already discussed and offer recordings of the sessions as well!

Power of Social Media in Education

Students frequently familiarize themselves with computers as they navigate these social networks. They gain valuable skills on an instrument that has become indispensable in the world they reside as students and the one, which they will enter upon completion of their studies. Also, it encourages networking with a variety of people, which can be viewed as a necessary skill in the business environment. This is also the case for teachers and administrators. With the existence of social blogs, Twitter and Facebook, teachers are able to share and record through various mediums, methods of instruction as well as teaching theories and practices in real-time. Furthermore, many are able to expand on techniques for learning and also interact with students on a consistent basis outside of the classroom.

On the contrary, the rise in social media and advancements in other interactive communicative technologies have produced negative impacts in and outside of the classroom. While social media can be seen as a positive tool for education, this tool has the potential to hinder student performance, social growth, and communication skills. Similarly, it can affect a teacher’s overall efficiency in several ways. To what do we owe a decline in academic performance as a result of its impact? What are the social ramifications of social media? What factors are directly responsible for the inability to educate students effectively? How are teachers affected by social media both in and out of the classroom?

For most, access to the Internet for educational purposes would be seen as a great resource for information; however, for students, the Internet poses many problematic factors in academic performance. In general, children who spend more time online find it harder to concentrate resulting in shorter attention spans. Students who rely solely on social media for information rather than researching other resources are likely to experience difficulty focusing on learning and information retention. It significantly affects study habits as students are attempting to multitask and end up becoming easily distracted because they are too busy tweeting and/or posting messages to Facebook in lieu of completing assignments.

Advancements in and excessive access to technology are direct factors on how social media has affected the student in and out of the classroom. Today, students spend most of their time on these networks via mobile devices. Some schools prohibit the use of these devices however; many of them sneak them into school. They use these devices to record videos; take photos of themselves and others, search the Internet, tweet and log on to Facebook, thus making it difficult to concentrate during instruction time. These activities also seek to inhibit effective instruction. In addition to this many of these activities have led to many problems in the school and community for example, fights, harassment, law suits etc. Excessive, unproductive time spent on social networks can therefore be very unhealthy, thus having a negative effect on teens and children. We can then argue that teaching/learning, is in direct competition with Social Media, when they should be partners in educating students.

The use of social networks has also significantly decreased the use of proper grammar and syntax in writing. Students have found it difficult to differentiate between the proper use of language as a result of abbreviated writing and shortened forms of word formulation. Many slang terms have become common in written class assignments. These terms IDK (I don’t know), SMH (shaking my head), BTW (by the way), YW (you’re welcome), TNX (thanks), IMO/IMHO (in my opinion/in my humble opinion) just to name a few, have crept up in students writing so much so that they are unable to understand the differences between the right and wrong way of spelling correctly. Teachers see the decline in proper writing in capitalization, punctuation, and subject-verb agreements, to name a few. Students are so immersed in poor grammar usage while online that they rely heavily on computer devices to autocorrect their mistakes resulting in the decline of their command over the use of English language. Subsequently creating a conflict in grammar usage.

Internet Genealogy

1. Start a Blog. You don’t have to hold a master’s degree in technology or have a trust fund to start blogging. Sites like Blogger.com (a Google company) and WordPress.com are both free and have online support forums for the novice. Posting stories about your ancestors and articles about records you find in your search will draw in other who are also interested in tracing the same surname or family line.

2. Create a Facebook Fan Page. If you aren’t on Facebook you’re missing the wave. With more than 400 million users you’re bound to find someone you know! A Facebook page dedicated to a specific surname, time frame or event (like the Civil War), or a region can help you connect with others with a similar interest in the same genealogy subject. Any of the millions of Facebook users can find the Fan Page through a search and when they click the “like” button they will be connected and receive any new information you post on the page. These connections will increase the exchange of information with other researchers.

3. Subscribe to a Feed. I find in my internet marketing business that many people just aren’t taking advantage of the connectivity that happens when you subscribe to a RSS feed. You’ll know there is a feed available by the square, orange RSS icon. My favorite feed is on the Ancestry.com Message Board: “Subscribe to RSS” and you’ll always know when there’s a new message on a topic you follow.

4. Why Not Tweet From Your Family Tree? If you think Twitter is for kids and movie stars, it may also be the right social media site for your genealogy quest. It doesn’t take a lot of time or writing skills to Tweet on Twitter, in fact the shorter the better. It’s also easy to find and follow users with the surname or location that’s the core of your interest. Post interesting Tweets about what you find, where your research takes you, and who you’ve shared information with.

5. Leave a Comment. You may have been leaving comments for years and haven’t realized it. When you post an answer on any of the genealogy bulletin boards, you’re in a sense leaving a comment. When you visit a blog you can leave a comment on an article. Even writing a Google Books review or posting information in Add Alternate Info on Ancestry.com are forms of leaving comments. The trail of comments that add to genealogy research helps others and may lead a researcher to you to solve a branch of your tree where you’ve hit a “brick wall”.

Glorifying Social Media

At first, the concept of a Twitter account sounds laughably absurd – how could an actual television show sustain based on the random tweets of less than 140 characters? As it turns out, $#*! My Dad Says is no different from the standard laugh track comedies on CBS, complete with Shatner’s distinguished way of delivering a ha-ha punch line (or any line at all, really). Yet, it is the idea behind the sitcom that displays the most originality. Think about what the show has accomplished by its mere existence: a social media icon is being celebrated in network television! Can you imagine getting a TV show based on your disjointed thoughts online? Can you imagine being famous because of your Twitter account?

While Facebook, YouTube, and Twitter grow more dominant in our culture, it is becoming increasingly clear that social media has no boundaries anymore. Its influence extends beyond the Twitterverse or a primetime television show; it affects our modernity as a whole. This essay will analyze deeper into the seamless integration between social media and traditional media, as well as the unsettling repercussions of this recent pop culture trend.

The Facebook movie and the Twitter sitcom are just two recent examples among numerous success stories. Several high-profile entertainment bloggers have quit their day jobs so that they can become full-time online gossipmongers. HBO is in the works of producing a comedy called Tilda, featuring Diane Keaton and Ellen Page, about a fearsome blogger loosely resembling Nikki Finke. In addition, there are hundreds of minor Internet sensations made famous by their viral videos, and sometimes their fame extends to lucrative opportunities in the entertainment industry. For example, that YouTube kid is on The Amazing Race with his father a few seasons ago. In fact, YouTube is like the hub of revolving online celebrities; their stardom fades in and out over time. Leave Britney alone, anyone?

Since a sizable portion of social media users belong to the younger demographic, it is no surprise that a number of youth-oriented programs feature social media into the show’s premise. For example, iCarly showcases three teens that discover the success of their webcast as they become online celebrities. Balancing the normalcy of adolescent life along with the abrupt Internet fame makes iCarly unique from the other television shows. Similarly, while the targeted demographic of Gossip Girl is aimed towards a slightly older audience, it showcases an anonymous blogger that spreads scandalous gossip on the Internet and how this inadvertently affects the lives of several privileged young adults. Gossip Girl covers the darker side of social media, where the online anonymity poses a threat to real-life privacy.

By promoting social media so heavily into television and film, the entertainment industry has sent a message that Facebook, YouTube, and Twitter are integral elements in our everyday lives. It seems that a Facebook account is even more significant than an e-mail address or a cell phone number. It seems that relying on Twitter updates and viral videos are more preferable than reading an actual news article. It seems that blog posts will revolutionize the journal industry sooner enough. As the number of television shows and films about social media increases, this trend indicates that we cannot function in society without some sort of social media platform or social profiling account. How else will you communicate with your acquaintances? How else will you manage your friendships and relationships?

Internet Buzz and Excitement of Networking

Described by Wikipedia, the end all of know-it-all, says Social Media is “information, content created by people using highly accessible and scalable publishing technologies intended to facilitate communications, influence interaction with peers and public audiences, typically via internet and mobile communications networks.”

All media resources are wrapped up into this one little nutshell, including video, sound and text.

Users develop a sense of connection through the various forms of communication currently available over the Internet. Due to a movie recently released “The Social Network” and Mark Zuckerburg’s creation, Facebook is taking a mighty send off, with consistently growing numbers of people rushing in to join the mesh.

Currently the largest growing segment of this Social Media network is middle aged, middle income women. Not only do they have the means and the money, but as empty nesters, they have the time to participate in the excitement and buzz of social networking. Besides all that, they’re connecting with classmates, family, friends and old loves. These women have captured a nifty social value by entering the social fray with their boots on, centered on communication and connection. Their interests have as much to do with getting to know others and building a retirement fund as they do with keeping tabs on their precious grandbabies.

Information of Social Media Marketing

Social sharing media sites are classified as internet sharing sites and these internet locations offer free tools where internet users can discuss and share information at a causal level. One important note! Internet sharing sites like Twitter and YouTube are not and do not operate as search engine sites. The traffic that these sites generate particularly, Twitter and YouTube have changed and revolutionized the online internet marketing world forever.

To utilize the Social sharing media such as Twitter, YouTube and many others to benefit your online business you need to understand the basic principals. To understand what the social sharing market is you need to identify the “who” , is looking for information, “what” they are looking for, “where” they are looking for it, and “when” they are looking for it. In our article today I want to discuss some methods to understand these principles to use the social media market to your advantage.

To really understand social media you need to educate your self on have the sites communicate. If you are a older internet user like myself this communication process is quite awkward and somewhat confusing, and functions nothing like communication and marketing principles that I learned in college. If you intend to tap into a piece of this Social sharing media market and sell you’re products online you need to re-educate yourself on the communication process at the social media sites such as Twitter and YouTube. You absolutely need to keep a open mind.

Social Media Tactics

Social media tactics revolve around being social. In most other aspects of business things get turned into numbers games, and that is the problem these days. You hear that Frank Kern is getting a 65% opt in rate, or that Jeff Johnson has lists of hundreds of thousands of people and you forget that these are actual people out there that have signed up and are buying.

The reason these guys are some of the main faces of internet marketing is because they are social people, you want to hear what they have to say. You are interested in becoming their friend, you would like to sit down to a drink with them or you would like to.

These guys have built their empires with their blood sweat and tears, don’t believe a word they say when they tell you its easy. Its not!

Each of them has struggled with the internet, but each of them stuck with it. Now they have a viral following. I don’t think you could be into internet marketing for 6 months without being tempted to get on one of these guys lists.

But their business nature is viral because they use social media tactics to really build a business model that uses the best kind of advertising… Word of mouth, certainly some people who read this article are going to look them up, and they will have another opportunity to build their list. Which is the idea behind social media.

Your goal is to go “viral”. You need to build up your network on sites like Facebook so that you are showing up on your friends and followers walls. When you show up on their walls, you will then have the opportunity to be followed by their friends and show up on their walls and so on and so forth making the whole thing go like a snowball, or viral as many people put it.

Other social media tactics follow the same principles. Your goals should be to not only grab the attention of a few “passers by’s” but to actually have those “passers by’s” actually enjoy their experience with you and tell their friends.

It sounds silly, but the idea behind social media is “being social”. No longer can internet marketers hide behind walls of internet squeeze pages and such, you actually have to go out there and meet people and speak with them. These days they can watch you on You Tube, or they can Digg your site, they can tweet about your site of follow you on Facebook.

If you think that social media is just a fad, think again… Its everywhere, there is literally a social media site for professional called Linked in, where professional meet to discuss jobs, the industries that they are in and post their resumes. There is a social network for internet paroozers… Called Stumbled upon, where you can go and check out what other people think is cool on the web, it a sort of bookmarking site, where you bookmark cool sites for others to check out and you check out cool sites others have out there. There is a social network for questions and answers… Yahoo answers is a place to go to ask and answer questions of all sorts from health and fitness to video games and romance questions.

Literally social media tactics spread throughout the web like a… well web. There is not a lot of places you can go these days where there is not a forum or discussion going on somewhere. Where you can meet up with someone from the other side of the world and discuss all kinds of cool different things.

It goes without saying that social media tactics are going to rule the web for now and times to come, like reality tv took over the air waves on the television, social media is taking over the internet. You need to adjust your social media tactics or understand that you are not going to be a successful internet marketer.

Party With Online Social Media

Social Media can be a chore if you make it one. A serious Internet marketer knows that time is the most valuable asset, so the goal is to show up for the snacks, not the 5 course meal, and limit this socializing to a realistic portion of your income generating activity schedule. You know how much time you can honestly spend, 1440 minutes per day, one sunrise and one sunset.

Social Media is a fabulous path to free personal branding, a great resource to quickly create the trust of the online community that can become a special source of your daily success in your business and your personal motivation and support by connecting as the real person that you are. This is a chance to be open and authentic, the best guest.

Make sure you use all the following online social media venues: Twitter, Facebook, Myspace, Youtube, Del.icio.us, LinkedIn, Flickr, StumbleUpon, Digg, SecondLife, Reddit, Technorati, and Newsvine. Believe it or not, these are the bare minimum to have a profile on and be active on. Just think about all of them like huge parties where you can make contact with new friends, business partners and resources, and maybe even potential customers, all the time and keep the relationships going on your timeline.

The best part of it, is that you can be anywhere in the world where you can use your cell phone and you can access all the social media websites, update your profile and your status, with a simple text message. It is very important for you and your business to stay updated with all that’s going on and to keep your profile updated at all times, which will just serve as a gentile reminder for all your contacts that you are still around, still offering all those amazing stories and photos, creating products and services. They might not need anything right now, but there will be a moment for sure in the near future when they or a person they know needs what you offer. Then guess what? It’s a done deal for you, Mr./Mrs./Ms. Internet Marketer!

Six out of ten Americans that already use social media, connect with online businesses on these major online Social Media websites.

Make sure your profile is on all of these websites and that you keep them updated! We have a great opportunity in these challenging times to be real people sharing life’s adventures and have some fun with a platform that we can actually enjoy. Become an “easy”oligist, keeping it simple and keeping it real, being the best guest at the party of your choice.

Self-Branding Suicide

The ironic thing about social media is that it is a reflection of who’s driving it. It is a reflection of its users both individually and as a whole. Individually, it is a reflection of what we want our business to accomplish for us and for those we seek to do business with. Currently, I’m not sure there is a better example of the “garbage in garbage out” principle being more accurately displayed than when a new online entrepreneur begins building their network and establishing their personal brand using social media with little or no planning.

The purpose of your social media efforts has to be more than sending random “buy my widget” or “make money by signing up now” messages set on auto-repeat every 15 seconds. That’s akin to social media telemarketing. It’s offensive to the very people who you need to trust you, causing you to quickly lose credibility and thus the ability to positively impact people along with it.

After all, we’re all on the same path working to reach relatively the same destination. We all want to be successful and fulfilled as we each define it. It is far easier to do it together by building a functional network of mutually supportive people than by committing what I call “self-branding suicide”.

Know this, that large numbers in a network mean absolutely nothing if you can’t do anything with them. They are good only for eye-candy and ego stroking. If you cannot effectively communicate and leverage your network at any given time toward a mutually beneficial action then you have no real usable network at all. You have useless numbers. If you spam them and you lose no-one then you have the first sign that NO ONE IS LISTENING! I have found however that these symptoms reveal a deeper issue found at the core of the business foundation, and even more specifically, the online entrepreneur themselves that must be rectified.

Diagnosing The Dysfunctional Home Business Cycle

But why do people, especially new MLM, Internet and affiliate marketers in the first year, do this? Primarily because they’re taught to. After feeling that they have bought into a lie, that the pursuit of a career had paid them in wasted years and less time with the people they love, they vow like an abused spouse, never to let that happen again. With this as a main motivator, they jump into their online venture with a mindset of “this is about me getting what I want now – it’s my turn!”.

Unfortunately, there are those that have sales copy written specifically to prey upon and attract those who are feeling exactly that (which ironically are most potential entrepreneurs) instead of offering something of more substance. This new entrepreneur seeking training is then coached to build a business foundation that utilizes that same selfish ideology as the motivational gas in their online business engine which in turn attracts others the same way. This type of training is prevalent unfortunately. They say this is the coveted “duplication principle” however WHAT you’re duplicating is far more important that the act itself. This cycle seems to be prevalent with any new entrepreneur who seeks training, whether it be a new Internet or affiliate marketer seeking training, an MLM or other business opportunity newbie.

Only You Can Identify & Alter The Cycle

There are plenty of mistreated children who grow up to unknowingly train their own children to mistreat the following generation. My point is this; there is a stark difference between healthy duplication and a dysfunctional spiral which, at the end of the journey, makes one feel that they were taken advantage of, despondent and stupid for ever hoping for something more fulfilling in their life. Many of those involved in MLM’s and business opportunities are caught in this same cycle but it doesn’t have to be this way. The immediate results for business opportunities that aim for this large demographic is that it attracts large numbers because the marketing is geared to identify with their emotional desire to stand up and take their life back, but unfortunately, it helps them neither heal nor become successful.

Your self-branding should ideally be an accurate reflection of who you are and what you want your business to accomplish BOTH for you and for those you seek to do business with. So often many do not take off the rose colored glasses to accurately estimate “what’s in it for them?” apart from giving them the same Kool-aid that they themselves are gulping down. The great thing about many business opportunities is that you have almost total control to brand yourself and create your own strategy for delivering value. Unfortunately if you are standing behind a company that simply does not deliver anything other than the “expectation to make money” it is almost impossible to break out of the cycle and represent the product or service.

I see this all the time with affiliate marketers who lose large chunks of their emailing opt-in lists because they over promoted a product, training or service that had a high-payout for them but did not deliver on their promises. They allowed the organization they promoted to use them along with their email list of potential customers and left them by the side of the road when they were done. This is where the affiliate would say that it is merely a numbers game of getting more potential customers, or the MLM opportunity that preaches that its all about getting more recruits, sponsoring more people, when actually it’s not. It’s not about numbers but about delivering something of value that improves the lives of those you share it with. I’m talking about choosing a deliverable that bolsters your credibility and doesn’t threaten it.

So What’s The Antidote?

So how do we go about correcting our unhealthy business owner perspectives? It’s actually simple if you’re ready to take the leap of letting go of a few deeply held false ideologies. Are you ready? Ok, here it is….your primary goal should not be first and foremost about making money. You gasp, I know but read on and I’ll explain. The key is finding something other than money that you can become passionate about. This is because the desire for money alone will NOT make your life to magically feel more successful and fulfilled. I’m not kidding – it’s true! The next two paragraphs will convince you.

If you’re like most online home business owners I’ve coached, you began your entrepreneurial journey when you decided to stop trading hours for dollars but (because you didn’t know any better) immediately ignored what would truly fulfill you and instead convinced yourself that it was money that was the missing piece all along. No my friend, there is something larger missing and it involves what I call emotional currency.

You need to realize that the most fulfilling currency in your business life is one where you are deeply, emotionally satisfied that your entrepreneurial efforts make a difference. From my experience I will tell you that if you commit to passionately pursue that, the by-product will result in reaping more financial reward than you ever expected. You need to identify with what you really want to achieve with your business efforts. It starts by asking yourself:

  • Other than money, what do I want my business efforts to accomplish that would fulfill me?
  • What type of reputation do I want to work toward earning in the online community that would deeply satisfy me?
  • Expand on the previous question: If successful, what will that reputation look like?
  • How should I approach my marketing and branding efforts in light of the answers to the previous 3 questions?

Now work backwards; reconstruct your business foundation to reflect those answers. THAT in-turn will produce a fire-in-the-belly that you cannot extinguish. It results in a business foundation that is tied so closely into who you are that you don’t need a pep talk to get excited about it. The end result is that it begins to provide emotional paychecks which fulfill you before and after the money pours in.

Translating That Into A Successful Marketing Strategy

There are myriads of people who give up following their financial dreams because they feel emotionally bankrupt. Realize that they are all incredibly hungry to deposit this currency into their emotional bank account. When you stop and think about it, it is a pretty simple undertaking to stand out from the crowd because people are very hungry for unique, credible and trustworthy resources. Practically 95% of online business marketers form their sales discussion from the same faulty perspective. You’ll see headlines such as “secrets from the guru who made 5-figures in first month, make money online using this double matrix” or “use this software to trick Google to making you big money” and so on.

If your business involves marketing a product with competition then you want the 95% to continue to do what they are doing. Write your ads, sales copy and articles from the perspective of your new healthy foundation and you will immediately stand out. Identify with those you want to attract to your product or service.

If you’re goal is to attract others to your business opportunity, training or service, know that the 95% with an unhealthy foundation know that they are missing something. They are not your competition;, they are your prospects. If you create a healthy foundation and portray a healthier, more functional and fulfilling alternative that involves emotional currency, you are immediately more appealing. There are also so many people publicly branding themselves dysfunctionally that it’s an instant delineator, setting you apart from the spamming masses.

If you commit to establishing your unique healthy foundation which seeks primary compensation from emotional paychecks you will not only be more satisfied, but you will also be fishing with different bait than most others. People will come to work with you because they believed you were personally offering something different before you even presented your business opportunity.

Kid Internet Safety

1. Social Media is Not Going Away
Contextually, things have not really changed. In the early 1990s the debate was similar as it today. School administrators were adamantly against allowing access to the Internet – the big fear being pornography and predators. If you fast forward, it seems as though we’re confronted with similar issues today. Can you imagine a school not being connected to the Internet now? Impossible!

However, in pure numbers and usage there has been a big change. For example, according to a Kaiser Family Foundation survey, almost ¾ of seventh to twelfth graders have at least one social media profile, and the survey group used social sites more than they played games or watched videos online. Also, you cannot ignore social medias like Facebook have grown to over 500 million users in 7 years, and I haven’t even gone into the details of sites like Myspace, Tagged, MyYearBook, Ning, Hi 5, and LinkedIn. Social media growth is exponential.

Also, here’s something else that endorses social networks are here to stay. Not to long ago, some public schools in the UK had an Internet “lock down”, and the students basically rebelled. Marks, absenteeism & attitudes changed during this “lock down”. Unlike the teacher who had positive results with her pilot “Facebook” program, the kids who went through this “lock down” period seemed not to take responsibility for their actions.

Bottom line – social networks are here to stay. Parents or teachers should get on board – learn it & teach it.

2. Kids Are Better Learners When Engaged
A 3rd and 4th grade Minnesota teacher started using blogs in his classroom in 2007 as a way to motivate students to write. The results were amazing. Students loved it.

In many examples, students have shown to become keenly aware that blogging is not just writing on a piece of paper that gets handed to the teacher, and gets handed back with a smiley. They know that blogging is a shared concept, and friends or other people may even stumble across their writings. There is a concept of power in that notion.

Kids are enthusiastic about in-class blogging. In the pilot Facebook project previously mentioned, students got to school earlier and the overall quality of their work increased.

Parents and teachers – when kids are engaged, they learn better. We need to become engaged before we help them become engaged.

3. Safe Social Media Tools and They’re Free
A teacher started using blogs to teach kids, and ended up developing a ‘social media platform’. His platform allowed him to monitor and approve everything that the kids were posting online, and kept kids safe from inappropriate advertising. This teacher then developed a similar web-based tool, which teachers use today. The tool is called kidblog.org.

Kidblog is one of the hottest Web 2.0 tools in K-8 education, which allows teachers to easily blog with their classes in a teacher-kid-friendly environment. Teachers tend to gain a sense of the interaction taking place as the students navigate their way through their class members’ blogs, and teachers can also invite other classes and guests to participate in the class’ discussions, thereby broadening the readership audience and increasing motivation for students. Multiple teachers can also collaborate within a Kidblog class and share moderation responsibilities.

From a safety perspective, teachers have full administrative control over all comments, posts, and privacy settings. The administrator has the ability to preview and approve (or unapprove) content published by students (and other visitors, if allowed by their privacy settings). Kidblog endorses privacy & does not collect any personal information from students.

Kidblog also never subjects students to advertising, so teachers can feel comfortable knowing that the publishing environment is free from distractions.