If your social posts are visually unappealing, they’ll be lost in the feed. Learn the best social media design tips to help you stand out.
As more and more platforms move towards visual content, social media design has become increasingly important. Sure, your content is what really matters, but if your posts are visually unappealing or lack any sort of design consistency, they’re going to be lost in the mix.
But what if you don’t have an in-house designer? What if you don’t have any formal design background at all? Fear not–here are 10 social media design tips to help your posts stand out on the feed.
Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network.
What is social media design?
Social media design is the practice of creating visuals for social media platforms such as Instagram, Facebook, TikTok, Twitter, and more. This includes posts, stories, profile images, graphics, and other visuals to help support your content strategy.
Social media design is important because it helps create brand recognition and adds to the overall aesthetic of a page or profile. It can also be used to make posts stand out in a crowded feed or to capture the attention of potential followers.
For example, a travel brand might use a combination of high-quality photos and professional graphics that feature bold colors to create visually appealing posts. Or a bakery might rely on bright and colorful visuals like pastel frosted donuts or cupcakes with creative typography overlays.
Go behind the scenes with five National Geographic photographers who crisscrossed the world https://t.co/iliTVod0Up pic.twitter.com/22ztNlAIyI
— National Geographic (@NatGeo) November 18, 2022
5 social media design tools
Now that you’ve seen examples of social media graphic design in action, let’s take a look at some tools you can use to create engaging visuals.
Canva for Hootsuite
Canva for Hootsuite is a great option for creating on-brand designs right from your Hootsuite dashboard. You can view recently created designs as a content source, and add previously created designs from your Canva folders. Once you’re done, attach your social media design to the Hootsuite Composer and publish it straight to your accounts.
Plus, leverage Canva’s library of beautiful social media design templates without ever leaving Hootsuite. This means you can quickly create stunning visuals that adhere to your brand’s guidelines and save time while creating beautiful content.
Canva
If you’re looking for a tool to make professional-level social media graphics, look no further than Canva. With its simple drag-and-drop interface, you can create high-quality visuals in just minutes. Choose from thousands of templates, or start with a blank canvas to design posts that match your brand’s aesthetic.
No matter your design needs, Canva has you covered. You can create everything from stunning social media post designs to full-fledged graphic layouts for a range of purposes. To make things even easier, Canva also provides access to its library of stock photos and illustrations, so you don’t have to hunt for images elsewhere.
Easelly
Tired of spending hours designing perfect social media designs? If so, Easelly may be the design tool for you. This free platform is designed to help users create beautiful infographics in a matter of minutes. From choosing from ready-made templates to customizing your own designs, Easelly can assist with almost any graphic design project.
Easelly also has a wide range of social media design templates you can customize to match your brand’s aesthetic. All you need to do is select a template, add your images and text, and voila! You can have an eye-catching social media post design in no time.
Adobe Express
Is Photoshop too advanced for you, but you still want to create stunning social media graphic designs? Adobe Express may be the solution. This design tool offers over 34,000 templates that can be customized using its simple drag-and-drop editor. Plus, you can also upload your own images and icons to personalize your designs further.
On top of offering easy-to-use templates for graphic design, Adobe Express also allows you to create beautiful video content for social media. By selecting from their library of social media-specific templates, you can have an eye-catching video ready in no time.
Pixlr
Designing for social media doesn’t have to be complicated. With Pixlr, you can create beautiful social media post designs with ease. This photo editor doubles up as a design tool and offers features such as collages, photo filters, and layers that let you quickly transform your images into stunning works of art. Additionally, it also comes with various pre-made templates and effects that make designing for social media quick and easy.
How to hire a social media designer
Okay, so maybe you don’t have the time or the skills to design a social media post yourself. That doesn’t mean you can’t get your hands on some fantastic designs for your social media channels. Fortunately, there are plenty of talented graphic designers out there who specialize in creating custom graphics for social media profiles.
When looking for a social media designer, look for one who has a keen eye for aesthetics and knows how to use colors and graphics to create an eye-catching image or video. You should also find someone with experience in creating graphics that are optimized for the platform you’re targeting (Instagram, Facebook, Twitter, etc.).
When it comes to pricing, most graphic designers charge an hourly rate for their work. Depending on the complexity of your project, you can expect to pay anywhere from $50-$100 per hour (or more). Some designers offer package deals that include several social media graphics for a fixed rate.
If you’re looking to create a long-lasting visual aesthetic for your feed, ask your designer if they can make you a set of custom Canva templates. These templates will save you time and make it easier to post consistently on social media.
When selecting a graphic designer, check out their portfolio to get an idea of their design style. If they specialize in creating visuals for social media, they should be able to provide previous examples that are optimized for the platform you’re targeting. Don’t forget to also look at their reviews to see if other clients have had positive experiences with them.
Social media design FAQs
What makes good social media design?
Good social media design is visually appealing and eye-catching while also conveying a clear message. It should be easy to understand and optimized for the platform you’re posting on. Your social media designs should also adhere to your brand style guide so that viewers can identify them immediately as belonging to you or your business.
Why is social media design important?
Social media design is important because it helps to establish a consistent visual identity and messaging for your brand. It can also help you stand out from the competition and increase engagement with your posts. A good social media design strategy can also help you build trust and loyalty with followers, as well as grow your reach and visibility online.
What are the different types of social media design services?
Social media design services can include creating graphics for posts, designing page layouts, producing video content, and creating infographics. It can also involve creating custom designs for ads, developing a style guide for your brand’s social media accounts, and optimizing posts for maximum engagement. Professional designers who specialize in this area typically have extensive experience in graphic design, marketing, and branding.
What should I prepare for my social media designer?
When hiring a social media designer, you should have a clear idea of what kind of content and design you are looking for. You should also provide any and all relevant information, such as brand guidelines, existing logos or icons, messaging briefs, and examples of similar work that they can draw inspiration from. Additionally, it’s important to discuss your budget upfront.
Looking to stand out online? Social media design is just the start. Create, schedule, track, and optimize your content all on the Hootsuite platform. Try it free today!
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