Find My Certification Asst.
Apple has launched a new app, Find My Certification Asst., designed for use by MFi (Made for iPhone) Licensees, who need to test their accessories’ interoperability with Apple’s Find My network. The network helps users find lost Apple devices — like iPhones, AirPods and Mac computers, among other things — but is poised to add support for finding other compatible accessories manufactured by third parties.
The launch of the testing app signals that Apple may be ready to announce the launch of the third-party device program in the near future.
According to the app’s description, MFi Licensees can use Find My Certification Asst. to test the “discovery, connection and other key requirements” for their accessories that will incorporate Apple’s Find My network technology. It also points to information about the Find My network certification program on Apple’s MFi Portal at mfi.apple.com, which currently references Find My network as a MFi program technology that’s “launching soon.”
The new app’s screenshots indicate it allows device makers to run a wide variety of tests in areas like connectivity, sound (for example, if the item can make a noise when misplaced), firmware, key management, NFC, power and more.
The app became publicly available on Sunday, April 4 on the iOS App Store, according to Sensor Tower data. It’s brand new so is not yet ranking in any App Store categories, including its own, “Developer Tools,” or others. It also has no ratings and reviews at this time.
The app’s launch is step toward the larger goal of opening up the Apple Find My network to third parties and Apple’s planned launch of its own new accessory, AirTags.
Apple at last year’s Worldwide Developer Conference had first announced it would open up Find My to third-party devices after facing pressure from regulators in the U.S. and Europe who had been looking into, among other things, whether Apple had been planning to give itself an advantage with its forthcoming launch of AirTags, a competitor to Tile’s lost-item finder.
A prominent Apple critic, Tile had complained that AirTags would be able to connect with Apple’s U1 chips, which use UWB (ultra-wideband) technology for more precise finding capabilities, and at a Congressional hearing noted that AirTags would work with Apple’s own Find My app, which ships by default on Apple devices. This, Tile believed, would give Apple a first-party advantage in the lost-item finder market that Tile had successfully established and dominated for years.
Apple, in response, opened up third-party developer access to its U1 chip via its “NearbyInteraction” framework last year. As a result, Tile in Jan. 2021 announced its plan to launch a new tracker powered by UWB.
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More recently, Apple updated its Find My app to include a new tab called “Items” in preparation for the app’s expanded support for AirTags and other third-party accessories, like those from Tile and others. This “Items” tab is enabled in latest Apple’s iOS 14.5 beta release, where the app explains how the Find My app will now be able to help users keep track of their everyday items — including accessories and other items that are compatible with Find My.
However, Tile (and likely others) feel that Apple’s concessions still disadvantage their businesses because participation in Apple’s FindMy program means that the third-party device maker would have to abandon its existing app and instead require its customers to use Apple’s FindMy app — effectively turning over its customers and their data to Apple.
It’s worth noting that, upon launch, the app features an icon that shows three items: headphones, a backpack and a suitcase. Not coincidentally, perhaps, Tile’s first integrations were with Bose headphones and luggage and bag makers, Away and Herschel.
Apple has not responded to a request for comment about the new app’s launch.
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