AXE has launched a limited edition Dogecoin-themed body spray described as a “48-hour crypto scent with a dank musk.”
Back on Doge Day (April 20), when crypto coin evangelists prayed together for Elon Musk to pump the meme-coin to $1, AXE promised that it would release a Doge-inspired body spray called “Dogecan.”
“If it gets to $1, we’ll make it happen,” the brand Tweeted.
— AXE (@AXE) April 20, 2021
Well, we all know where the coin’s price went (hint: not the moon), but the marketing team at the grooming and fragrances brand decided to go ahead and create Dogecan anyway and give away a limited amount of the new scent – for free.
Cans are now available for free when registering on the website dedicated to the campaign. Better hurry!
— AXE (@AXE) July 19, 2021
“We’re going to the moon,” the company said in a statement sent out with sample cans. “In this can, you’ll find the crypto-confidence you need to get there. This isn’t a scent to stop and celebrate how far the Doge Army has come. It’s the scent to rocket all the way there. So strap in.”
— Đogecoin Rise 🐕🪙📈🚀🌕 (@DogecoinRise) July 19, 2021
— DogeCoin Movement 🚀 (@ItsDogeCoin) July 13, 2021
— Crypto-Ed aka Elon's Musk (@CryptoEdTweets) July 19, 2021
Dogecoin, the 12th largest cryptocurrency in terms of market capitalization, not only never hit the $1 target on April 20, it began plunging and dropped more than 20% on Doge Day.
Later in the month, it began an upward trend which saw the coin rally from about 27 cents to its May 8 all-time high of almost 74 cents. It has since dropped to about 16 cents at the time of writing.
A fun campaign, but a very painful reminder for those who are HODLing.