Talent portfolio

Talent portfolio – importent? The business imperative behind inclusion and diversity in 2021

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“Without talent you don't have an agency,” said Dr. Tucker. In the second part of a two-part interview, Lauren Tucker discusses the importance of an enriched, diverse talent portfolio. Dr. Tucker (PhD in journalism and...
Optimize Smart Shopping campaigns

Optimize Smart Shopping campaigns: Manage turnover and margin in 2021

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This method can help you take full advantage of the Google bid simulator. Sponsored Content: Adchieve on March 26, 2021 at 7:00 am Optimize Smart Shopping campaigns allow you to benefit from what Google’s automation does...
Mobile Shopping App

Google Shuts Down Its Mobile Shopping Apps in 2021

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Google is pulling the plug on its mobile shopping apps for both iOS and Android and redirecting users to its web Shopping site instead. The Google decision will certainly relaunch the debate on the future...
YouTube Ranking algorithms

YouTube ranking in Google. YouTube remains dominant source of video in top Google ranking...

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Study found 83% of videos in search results carousel come from YouTube. YouTube ranking in Google. There’s a perception that Google favors YouTube content above other video sites in search results. A July, 2020 Wall...
Merchant Center

Google updates Merchant Center product data specifications in 2021

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This year’s updates focus on improving the quality of product information across both paid and organic Shopping listings. Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted...
YouTube add user controls to limit alcohol

Google, YouTube add user controls to limit alcohol, gambling ads in 2021

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The new feature will launch on YouTube in the U.S. first. Google is adding new user controls for alcohol and gambling ads. The new feature, announced Thursday, will launch first on YouTube in the U.S....
Google Maps

Google Maps Will Soon Give You More Eco-Friendly Routes in 2021

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As part of Google’s commitment to helping users reduce their environmental footprint, Google Maps will soon default to routes that have the lowest carbon footprint. In September last year, Google announced plans to help its...
parallel tracking for Video ads

Google to transition to parallel tracking for Video ads by April 30

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Marketers should check with click tracking providers to ensure data continuity. Google announced today that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect...
Streaming is surging

Streaming is surging, and so are data collaborations in 2021

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TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by...
Google make it easier to find Shared Files On Drive

Google Makes It Easier To Find Shared Files On Drive in 2021

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Google is updating search operators in Google Drive to make it easier to find shared files Finding some files on Google Drive can be a bit of a task sometimes, as it’s hard to think...

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