Why Google’s cookieless data policy isn’t the only concern in search marketing in 2021

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Search marketing: Personalization is still possible with first-party data.

Cynthia Ramsaran on April 29, 2021 at 6:49 am

Why Google’s cookieless data policy isn’t the only concern in search marketing

With all of the changes Google has been making over the past year, including its cookieless world, and as we begin to enter the new post-normal, marketers are looking to reinvent their search strategies — especially personalization. But where do you start?

Join Adthena for a live webinar and learn how to adapt to the new post-normal.

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Register for “Why Google’s Cookieless Data Policy Isn’t The Only Concern in Search Marketing,” presented by Adthena.

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.

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