YouTube ad

Google simplifies YouTube ad creation for SMBs in 2021

The new workflow is now available globally on mobile and desktop. As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced...
GMB profile editing

Google expands GMB profile editing capabilities in Search and Maps in 2021

Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30. Ahead of its International Small Business Week, Google expands GMB...
Knowledge Panel for brand

How to get a Knowledge Panel for brand, even without Wikipedia

Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing. How to get a Knowledge Panel for brand: Visibility in the search results can determine whether...
shipping details schema

Google now supports shipping details schema for product results in 2021

Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search. Google announced it now supports new schema markup for product results, specifically the shipping details schema.org markup. With this...
influence on search clickthrough

Meta descriptions and branding have the most influence on search clickthrough, survey finds in...

The majority of participants also agreed that rich results improve Google search. Influence on search clickthrough: Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on...
Google mobile search

Rich answers in Google mobile search more than doubled since 2018, study finds

Image carousels also occurred 151% more often than the previous year. The occurrence of rich answers has surged compared to last year, according to a study of 1.4 million Google mobile search queries conducted by...
Featured Snippets on Google

Some Featured Snippets on Google may not appear as the top organic result in...

Google Featured Snippets are changing fast and now there’s an extra layer of complexity. If you follow my blog, you’ll know about the latest update to Featured Snippets on Google. An update which most of...
action campaigns

TrueView for action campaigns will be transitioned into Video action campaigns in early 2022

Advertisers will be able to create new TrueView for action ads until September 30, 2021. Beginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced Friday. Advertisers will...
Keyword insights for Google Smart Shopping

Keyword insights for Google Smart Shopping is back in 2021

A new method for an automated and structural collection of crawl data. Keyword insights for Google Smart Shopping: Keywords are inseparable from Google. As an advertiser, we also know that those searches of many millions...

WooCommerce’s integration with Google Shopping is live in 2021

The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google's properties. The Google partnership with WooCommerce, originally announced at Google Marketing Live, is...

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