Google SERP

Brand reputation and the impact of Google SERP selections in 2021

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How Google treats company navigational brand searches and the impact they can have on consumer perceptions. Google SERP: This deep dive started with a thread a few weeks ago about Google’s selection of People Also...
YouTube feature experiments

YouTube feature experiments with automated lists of products detected in videos in 2021

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Plus, enabling YouTube video playback directly within Twitter may help content creators get more views. Google is testing a new YouTube feature that automatically detects products in videos and displays them, and related products, to...
Streaming is surging

Streaming is surging, and so are data collaborations in 2021

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TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by...
parallel tracking for Video ads

Google to transition to parallel tracking for Video ads by April 30

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Marketers should check with click tracking providers to ensure data continuity. Google announced today that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect...
Google Maps

Google Maps Will Soon Give You More Eco-Friendly Routes in 2021

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As part of Google’s commitment to helping users reduce their environmental footprint, Google Maps will soon default to routes that have the lowest carbon footprint. In September last year, Google announced plans to help its...
Google Calendar

Google Calendar Now Lets You Segment Your Workday in 2021

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Google Calendar is introducing work hour segmentation and repeating out-of-office replies to help you organize your hectic schedule. The last year has brought an abrupt end to the classic 9-5 workday, making scheduling very difficult...
Google adds Black-owned business

Google adds Black-owned business label to product results in 2021

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This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant Center. Google adds black-owned businesses can now also show a special label or indicator in...
Google

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and...

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Pricing and promotions in Google Shopping could be more important than ever this year. Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should...
Google Meet

Google Meet Introduces Data Saver Mode in 2021

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Google Meet has a new feature that will help you save battery power by restricting data and decreasing the power needed to continue a call. Despite joining video calls from our desktops most of the...
TV ad

COVID is accelerating TV advertising’s transformation into an addressable medium in 2021

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"They come for the targeting and stay for the attribution," says Simpli.fi's CEO about CTV. When it comes to TV ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an...

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