How to Grow Audience with Postcards and Landing Pages

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Grow Audience with Postcards

Here are tips to grow audience with postcards and landing pages: Find new customers and make them stay by pairing a postcard with a landing page.

Maybe it’s the good feeling you get when someone decides to mail you something, or maybe it’s the fact that a printed postcard feels more personal than an email. Whatever the reason, direct mail marketing is a great way to get your brand noticed.

Postcards in Mailchimp aren’t just a way to make your audience feel nostalgic. It’s a powerful marketing channel for finding new customers who are very much like your best customers.

When you set up a postcard using our similar audience search engine, we use the data you’ve collected for your existing contacts to find the people who are most likely to interact with your brand and buy your products.

But the key to finding new customers and retaining them is a clear call to action that encourages them to sign up, download or buy. This is where landing pages come to the rescue. We’ll tell you how in just a few simple steps to combine a postcard and a landing page – two of our most powerful features for growing a loyal audience – and manage them in one place.

TIME: 50 minutes or less.

Recipe Review

Publish a landing page.

Send a postcard to find new people and bring them to your landing page.

Bonus step: Set up welcome automation

Give your new customers a clear call to action

Before you create and send a postcard, you need to create a landing page that matches your brand and tells all the new people you find what they should do next: join your list, buy your product or whatever. Here are some landing page tips to get you started.

Even if you don’t have a website, you can publish a page with a sign-up form to collect visitors’ contact information so you can market to them later – no coding skills required. Mailchimp landing page users have even noticed an average 36% increase in their listings.

Grow Audience with Postcards

Create your landing page in a few quick steps

TIME: 20 minutes

Choose the right template to achieve your goal. Our templates are designed to help you create a landing page for almost any goal you dream of. You can easily add a signup form to any template and then segment them by signup source to target those new contacts later.

Tip: To keep sending postcards to new contacts, be sure to include a field in the sign-up form to collect mailing addresses.

Add your design. Use your brand assets to create a landing page that will catch the attention of visitors. Our templates even have a place to put your logo so people know your page is part of your brand.

Tip: Looking for inspiration? We have simple tips for creating beautiful landing pages.

Create your URL. Choose a URL that is appropriate for your landing page. Whether you use a Mailchimp domain or your own, you can create a unique URL that helps you look more professional and makes your page easier to find.

Tip: Use these best practices to create an effective URL and add it to the postcard you send to new people.

Publish. Once your landing page is published, you can send a postcard to find new audiences and attract more people to it.
Creating a landing page.

Find new people with your contacts

Postcards are a unique way to shorten the distance between you and your existing customers, but they can also help you increase your audience. Our similar audience finder uses what you already know about your existing contacts to find new people who are sure to like you. You can do this more effectively by sending your postcard to an audience similar to your VIPs, loyal customers, or even contacts with a specific tag.

Grow Audience with Postcards

Design your postcard, and we’ll send it on your behalf

TIME: 20 minutes.

Design a postcard with a landing page URL. Create a postcard using the design assets you used on your digital channels and include a link to the landing page where you want people to sign up.

Tip: Add a promo code from your connected e-commerce store to track the number of sales coming from your postcard.

Find new customers based on your budget. When you send your postcard to an audience that Mailchimp finds for you, we’ll search for people similar to the criteria you set. Choose a segment of your existing contacts, such as VIP customers or repeat buyers, and specify a specific location you’d like to target. We’ll then match your audience based on the size of your budget.

Tip: We’ll let you know how many people we find before you send the postcard. This will give you the opportunity to increase your budget if you want to find more people.

Sending. After you click “Send,” we’ll send the postcard on your behalf. And anyone who receives your postcard will know to visit the landing page URL you specified for more information.

See how it all adds up.

Use reports for your postcard and landing page to keep track of your campaign’s progress. Find out where your postcard is at in the submission process. See how many people are joining your list and buying your products. Based on these results, you can adjust your recipe to make sure you’re reaching the right audience with the right message.

Grow Audience with Postcards

Something extra: Send a warm welcome

Everyone likes to feel welcome. Set up an automated email to greet all new subscribers with a special discount, exclusive content or a simple thank you. It’s also a great way to make your contacts feel like they’re part of your business family.

TIME: 15 minutes.

Set up your newsletter in 3 easy steps.

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