The Huvudroll scented candle will fill your homes with the soothing smell of the famous IKEA Swedish meatballs.
IKEA continues to surf on the stay-at-home trend with the release of this scented candle that will no doubt remind you of better days spent at the IKEA cafeteria.
The idea, developed with creative agency Ogilvy, is a masterpiece. The IKEA meatballs candle is not only meant to fill your homes with the smell of the delicious meatballs, it is also acting as a reminder to its loyal customers of the sensory experience that comes with shopping in its stores.
Yes, IKEA is giving us a real case of sensory marketing here.
The limited-edition candle was actually created to celebrate the 10th anniversary of the IKEA Family program. Only 1,925 candles are made available. To win one, you must enter IKEA’s 10th Anniversary Family Sweepstakes that will take place from August 6–22, running concurrently with a collection of online and in-store savings on rugs, sofas, countertops, and more.