Instagram officially launching a new feature called Remix, which offers a way to record your Reels video alongside a video from another user. The option is similar to TikTok’s existing Duets feature, which also lets users react to or interact with another person’s video content while creating their own. Instagram’s new feature has been in public testing before today, so some Instagram users may have already gained access.
Instagram officially launches Remix on Reels
We recently reported on Instagram’s plans with Remix, when noting that Snapchat was developing a Remix feature of its own. In fact, Snapchat is also using the name “Remix” for its TikTok Duets rival that’s currently in development.
On TikTok, Duets are a key part to making the app feel more like a social network and less of just a passive video-watching experience. Users take advantage of Duets to sing, dance, joke or act alongside another user’s video. They will do things like cook someone else’s recipe, record a reaction video, or even just watch a video from a smaller creator to give them a boost.
Meanwhile, TikTok competitors — like Instagram Reels, Snapchat’s Spotlight or YouTube’s Shorts, for example — have launched their short-form video experiences without a full set of engagement or editing features like TikTok has, making their apps feel like pale knockoffs of the original. Remix on Reels is a first step toward changing that perception, by giving users at least one important option to engage and collaborate with their fellow creatives.
Now you can use the Remix feature in Reels to create your own reel next to one that already exists ?
Whether you’re capturing your reaction, responding to friends or bringing your own magic to trends, Remix is another way to collab on Instagram ✨ pic.twitter.com/eU8x74Q3yf
— Instagram (@instagram) March 31, 2021
The feature will only be available on newly uploaded Reels — so unfortunately, if you want your older Reels to be duetted, you either need to reupload them or go back to your old Reel and specifically enable Remix.
Your Remixes will appear alongside any other Reels you’ve recorded on the Reels tab on your Instagram profile, and you’ll be able to track who has remixed your content through Instagram’s Activity tab.
The feature is rolling out, starting today, says Instagram. It will be enabled by default on all new Reels published from a public account.
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