Kraft Macaroni & Cheese. It’s cheesy, creamy, warm and buttery. And another thing is that it now tastes like ice cream. And a lot of people ask: Why?
“We’re living in the last days,” said comedian Josh Pray on YouTube. “Is it a terrible idea? Absolutely. Should it have been done? No. It came to a first grader’s mind.”
The limited-edition flavor, created in honor of National Macaroni & Cheese Day by Kraft Macaroni & Cheese and Van Leeuwen Ice Cream, hit stores Wednesday.
It sparked a fair amount of public outrage on social media, but the cold and cheesy treat is still on sale almost everywhere.
The companies “wanted to combine two of their most iconic products to create an ice cream with the unforgettable Kraft Macaroni & Cheese flavor we all grew up on,” Emily Violette, senior associate brand manager for Kraft Macaroni & Cheese, said in a press release.
The ice cream is gluten-free and has Kraft Mac & Cheese’s iconic yellow-orange color. Van Leeuwen sells it for $12 a pint along with other flavors, including Earl Grey Tea ice cream and many other vegan options. At least, that was the case before the company’s website crashed because of the large number of people trying to buy it.
— Kraft Macaroni & Cheese (@kraftmacncheese) July 14, 2021
“It’s definitely a cheesy flavor,” Eater author Amy McCarthy said on NPR’s “Morning Edition.” “It’s a little funky, a little salty, a little sweet. But overall, I would say it just kind of comes together. It’s very creamy and buttery, and it’s much better than you think.”
i was gonna make a witty caption for this but i don't even have anything man. i'm thoroughly repulsed https://t.co/OGe6iSJlcl
— Cat (@CatalystNB) July 15, 2021
But despite the many positive reviews, much of the Internet is not so eager to try the unique flavor.
— Kize (@Kizenon) July 14, 2021
But one thing is for sure, it’s a great excuse to feel like a kid this summer.