Microsoft Advertising adds brand safety

Microsoft Advertising adds brand safety with IAS partnership in 2021

Audience Network ads will be blocked from pages deemed to have moderate or high brand risk. Microsoft Advertising announced Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for...

Marketing that our collective future depends on in 2021

MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose. Sponsored Content: Microsoft Advertising on November 2, 2020 at 9:00...
Microsoft Advertising

Microsoft Advertising promotion extensions available in time for the holidays in 2021

Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads. Promotion extensions are now available for Microsoft Advertising accounts in the U.S. These are similar to Google Ads...
auction insights

Using auction insights for better PPC competitor analysis in 2021

Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month. Competitive analysis should be a regular task for anyone involved in managing PPC campaigns....
microsoft advertising partner summit

Microsoft Advertising Partner Summit announces video ads in 2021, in-browser price comparisons and Facebook...

Plus, Microsoft announces private search for Bing API Microsoft Advertising Partner Summit begins today and includes the announcement of multiple new product updates and insights. Here are some of the key announcements: Microsoft Advertising Partner Summit....

Microsoft Advertising now offers Filter Link Extensions in 2021

Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings. Microsoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. According to the...
Enhanced CPC

Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April in...

Microsoft Advertising says Enhanced CPC increases conversions while lowering CPA, but some advertisers worry about loss of control. Microsoft will transition all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding...
Microsoft Search Network

How the Microsoft Search Network can maximize your search campaigns in 2021

Microsoft Search Network: When it comes to search marketing, it can be tempting to stick with what you know. Maybe it's time to step out of your comfort zone. Digital Marketing Depot on February 19,...
Key trends

Key trends in PPC, reporting and analytics in 2021 and beyond

With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021. Key trends in PPC. With Microsoft Advertising revenues exceeding $7 billion last year and Google’s...
Static headlines

Static headlines now available for DSAs in Microsoft Advertising in 2021

Marketers can now have full control over their ad text with Dynamic Search Ads Advertisers can now set static headlines for DSAs in Microsoft Advertising according to an announcement from the company. One reason PPC...

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