Tours and Activities ad format

Microsoft Advertising launches new Tours and Activities ad format in open beta in 2021

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Available for advertisers in the U.S. and UK, tours and activities ad format format, unique to Microsoft Advertising, can show in Bing search, Bing Maps and Bing Travel Guides. Microsoft Advertising is introducing Tours and...
LinkedIn profile

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting in 2021

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B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Microsoft is rolling out more access to three of...
Microsoft Advertising

Microsoft Advertising to treat phrase match the same way Google Ads does in 2021

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The new treatment will begin in mid-May. Microsoft Advertising will expand phrase match to include broad match modifier traffic, the company announced Tuesday. The change, which will start in mid-May, is to “simplify keywords and...
Microsoft Advertising

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration...

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And, customer match is now generally available to all advertisers on Microsoft’s platform. A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its...
Microsoft Advertising adds brand safety

Microsoft Advertising adds brand safety with IAS partnership in 2021

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Audience Network ads will be blocked from pages deemed to have moderate or high brand risk. Microsoft Advertising announced Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for...
Marketing

Marketing that our collective future depends on in 2021

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MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose. Sponsored Content: Microsoft Advertising on November 2, 2020 at 9:00...
Microsoft Advertising

Microsoft Advertising promotion extensions available in time for the holidays in 2021

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Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads. Promotion extensions are now available for Microsoft Advertising accounts in the U.S. These are similar to Google Ads...
auction insights

Using auction insights for better PPC competitor analysis in 2021

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Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month. Competitive analysis should be a regular task for anyone involved in managing PPC campaigns....
microsoft advertising partner summit

Microsoft Advertising Partner Summit announces video ads in 2021, in-browser price comparisons and Facebook...

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Plus, Microsoft announces private search for Bing API Microsoft Advertising Partner Summit begins today and includes the announcement of multiple new product updates and insights. Here are some of the key announcements: Microsoft Advertising Partner Summit....

Microsoft Advertising now offers Filter Link Extensions in 2021

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Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings. Microsoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. According to the...

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