e-commerce and paid search

E-commerce and paid search gets a mark after covid leaves. PPC 2020 in review.

E-commerce platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. This year was largely defined by e-commerce platforms introducing, fast-tracking or postponing new policies,...
pinterest powers up creators

Pinterest powers up creators during stressful times 2021

How the visual discovery platform is rethinking stories and influencers “The content on our platform is about you and what you want in your life,” explained Colleen Stauffer, Global Director of Creator Marketing for Pinterest....

Analyst: 8 billion voice assistants by 2023

Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. Analyst firm Juniper Research is predicting “nearly 8 billion digital voice assistants to be in...

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