Analyst: 8 billion voice assistants by 2023

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Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. Analyst firm Juniper Research is predicting “nearly 8 billion digital voice assistants to be in...
Pinterest commerce

New Pinterest commerce features for retailers as search volume climbs in 2021

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Pinterest commerce features. Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting. Retailers on Pinterest will now have more ways to be discovered as the platform...
pinterest powers up creators

Pinterest powers up creators during stressful times 2021

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How the visual discovery platform is rethinking stories and influencers “The content on our platform is about you and what you want in your life,” explained Colleen Stauffer, Global Director of Creator Marketing for Pinterest....
Life after Google Shopping

Life after Google Shopping: Don’t be a one-trick pony in 2021

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No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider. Google shopping is the 800-pound gorilla and it’s the default...
YouTube expands ad inventory

YouTube expands ad inventory, Twitter launches Fleets, more in 2021

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The social media marketing week in review: A round up of news and announcements you may have missed. YouTube to show ads on channels that aren’t in the Partner Program YouTube expands ad inventory: In it’s...
Reddit brand safety

Social Shorts: Reddit brand safety options, Facebook’s 20% rule, Pinterest Story Pins

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The social media marketing week in review: A round up of news and announcements you may have missed. Reddit brand safety and scale levers Reddit launched Inventory Types for advertisers last week. The three tiers of...
Facebook partners

Social Shorts: Snapchat’s TikTok rival is here, Facebook partners with BBB for ad reviews...

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The social media marketing week in review: A round up of news and announcements you may have missed. Facebook partners with BBB and BBB National Programs on retail ads policing Facebook partners with the BBB National...
Google Keen

Google Keen, a new personalized search-discovery-social mashup in 2021

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Seen as a Pinterest competitor, it's something potentially broader and even older. To the extent that tech pundits continue to compare Google Keen search and social discovery site to Pinterest, and users also think of...
Shoppable Pins

Pinterest brings Shoppable Pins to visual searches for fashion, home products in 2021

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The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry. Pinterest announced on Tuesday it has advanced its Lens capabilities, making...
Pinterest Shop

Pinterest Shop for in-stock home decor and fashion products in 2021

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The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year. Pinterest rolled out several commerce marketing updates for the app on Tuesday,...

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