Black marketers

The onus of diversity should not fall to Black marketers but to everyone in...

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Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers Jamar Ramos got into search marketing the way many of us did–on accident. Ramos admits he struggled through school...
Google publishes Google News

Google publishes Google News transparency policy for publishers in 2021

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Google said it determines what constitutes meaningful transparency from news sources by what types of information an ordinary person might find helpful. Google has published more details on its transparency policies around Google News for...
leave WordPress

Looking to leave WordPress behind in 2021? You’re not alone

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Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report. Most of the Content Management Systems (CMSs) businesses use...
Google I/O

News from Google I/O for technical SEO practitioners and site developers in 2021

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For technical SEO practitioners and site developers alike, we can glean a lot from the announcements the Chrome team made about the availability of technologies and extensions to their current products in the "What's...

The real-world impact of keyword stuffing in Google My Business in 2021

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Many businesses are rebranding completely to skirt Google's guidelines. But when everyone does it, it becomes a branding nightmare. Keyword stuffing has been a hot topic in the Google My Business world for a long...
Core Web Vitals

How to audit Core Web Vitals in 2021

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A step-by-step process to identify problems and prioritize fixes ahead of the Page Experience Update. Back in May 2020, Google announced that Core Web Vitals would become a part of Google’s algorithms in 2021, but...
link building

SEO wars in 2021. Link building: How to resist the ‘dark side’ and earn...

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During this webinar, learn a link-building strategy to earn truly organic links for your organization. Cynthia Ramsaran on April 22, 2021 at 6:14 pm It’s been nothing short of a battle for search marketers trying to...
Microsoft Bing

Microsoft Bing opens Content Submission API as beta in 2021

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This not only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing. Bing announced the Content Submission API is now in more of a public beta phase...
search marketing

Why Google’s cookieless data policy isn’t the only concern in search marketing in 2021

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Search marketing: Personalization is still possible with first-party data. Cynthia Ramsaran on April 29, 2021 at 6:49 am With all of the changes Google has been making over the past year, including its cookieless world, and...
Google events

Google events enhancement report updated to show more errors in 2021

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Google events: You may see an increase in the number of errors in this Search Console report as a result of the reporting change. Google events enhancement report: Google has updated its Google Search Console...

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