Customer Lifetime Value

Customer Lifetime Value: How to Calculate LTV for Facebook and Instagram in 2021

Wondering if you’re paying too much to acquire Facebook and Instagram customers? Do you know how much a single customer is worth to your business? In this article, you’ll discover three ways to find your...
Improve Your Snapchat Marketing

5 Ways to Improve Your Snapchat Marketing

Wondering how you can stand out on Snapchat? Want to know what’s working for others? Taking a cue from businesses that are successfully using Snapchat can help you strengthen your own brand’s presence on the platform. In...
Emoji Reactions

Emoji Reactions And Downvotes Could Be Coming To Twitter Soon in 2021

Twitter is reportedly working on the rollout of Emoji reactions and a new downvote button, and no, still not an edit button. I know what you want, and believe me, that is not what we...
YouTube Ads Targeting

YouTube Ads Targeting: What Marketers Need to Know in 2021

Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing...
Snapchat Ads

How to Create Snapchat Ads in Snapchat Ad Manager in 2021

Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s self-serve Ad Manager tool. In this article, you’ll discover how to create an...

Twitter Seeks Public Feedback on Rules Around What Public Figures Can Tweet

In the wake of the presidency of Donald Trump, which saw social media become a key platform for communicating Government policy stances, and connecting leaders more directly with their constituents, Twitter is now calling on...

Twitter CEO Jack Dorsey busted for tweeting during congressional hearing 2021

Conversation between Twitter CEO Jack Dorsey and Rep. Kathleen Rice Twitter CEO Jack Dorsey got called out by Rep. Kathleen Rice (D-NY) for tweeting during today’s congressional hearing on disinformation and extremism. The tech exec’s...
YouTube Shorts

YouTube Shorts: The Opportunity for Creators and Businesses in 2021

Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? In this article, you’ll discover what YouTube shorts are and how marketers can take advantage of this new content type...

WhatsApp Adds 1-To-1 Voice And Video Calls To Desktop

WhatsApp is adding a 1-to-1 voice and video call feature to WhatsApp on desktop. Group calls could follow soon Just like on the mobile app, voice and video calls from WhatsApp desktop will be end-to-end...
Twitter Marketing

Twitter Marketing: Creative Ways to Connect With Your Audience in 2021

Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton. More About This...

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