Social Media Tactics
Social media tactics revolve around being social. In most other aspects of business things get turned into numbers games, and that is the problem these days. You hear that Frank Kern is getting a 65% opt in rate, or that Jeff Johnson has lists of hundreds of thousands of people and you forget that these are actual people out there that have signed up and are buying.
The reason these guys are some of the main faces of internet marketing is because they are social people, you want to hear what they have to say. You are interested in becoming their friend, you would like to sit down to a drink with them or you would like to.
These guys have built their empires with their blood sweat and tears, don’t believe a word they say when they tell you its easy. Its not!
Each of them has struggled with the internet, but each of them stuck with it. Now they have a viral following. I don’t think you could be into internet marketing for 6 months without being tempted to get on one of these guys lists.
But their business nature is viral because they use social media tactics to really build a business model that uses the best kind of advertising… Word of mouth, certainly some people who read this article are going to look them up, and they will have another opportunity to build their list. Which is the idea behind social media.
Your goal is to go “viral”. You need to build up your network on sites like Facebook so that you are showing up on your friends and followers walls. When you show up on their walls, you will then have the opportunity to be followed by their friends and show up on their walls and so on and so forth making the whole thing go like a snowball, or viral as many people put it.
Other social media tactics follow the same principles. Your goals should be to not only grab the attention of a few “passers by’s” but to actually have those “passers by’s” actually enjoy their experience with you and tell their friends.
It sounds silly, but the idea behind social media is “being social”. No longer can internet marketers hide behind walls of internet squeeze pages and such, you actually have to go out there and meet people and speak with them. These days they can watch you on You Tube, or they can Digg your site, they can tweet about your site of follow you on Facebook.
If you think that social media is just a fad, think again… Its everywhere, there is literally a social media site for professional called Linked in, where professional meet to discuss jobs, the industries that they are in and post their resumes. There is a social network for internet paroozers… Called Stumbled upon, where you can go and check out what other people think is cool on the web, it a sort of bookmarking site, where you bookmark cool sites for others to check out and you check out cool sites others have out there. There is a social network for questions and answers… Yahoo answers is a place to go to ask and answer questions of all sorts from health and fitness to video games and romance questions.
Literally social media tactics spread throughout the web like a… well web. There is not a lot of places you can go these days where there is not a forum or discussion going on somewhere. Where you can meet up with someone from the other side of the world and discuss all kinds of cool different things.
It goes without saying that social media tactics are going to rule the web for now and times to come, like reality tv took over the air waves on the television, social media is taking over the internet. You need to adjust your social media tactics or understand that you are not going to be a successful internet marketer.
