Social Media Tips For Brands: With crazy competition, social media and the online indulgence of mainstream consumers, every right move matters.
All brands and their marketers have access to plenty of online advice on what to do to make their brand work.
This further increases the struggle to stay relevant as a brand.
However, what can help you stay ahead of the competition in 2020 is your ultimate social media brand strategy.
Making sure you get it right is not an option, but an existential necessity.
Social media marketing, along with content marketing, has become the perfect point of contact with your target audience and brand building.
With an estimated 3.5 billion people using social media in 2019, brands have access to nearly 40% of the world’s population to market their offerings.
Targeted marketing is the keyword, but the expanse is really huge. But you still have access to 90.4% of millennials, 77.5% of Generation X and 48.2% of young adults. So the ABC of your social media strategy is critical.
A killer social media strategy will not only help you build awareness of your brand, but it will also help you connect with your audience, attract more leads and increase sales.
So, here are the top 10 social media tips to help your brand become a top contender in your industry and help it grow over time.
1. Choose your ideal channels
We now have a plethora of social media outlets to tap into.
Gone are the days when Facebook and Twitter were the main platforms for brand marketing.
Instagram, along with several new social media channels like TikTok, now reigns supreme.
Instagram has 1 billion monthly active users, and 500 million of them use it daily.
Depending on what type of brand you are and where your audience is most active, you should choose your social media channels carefully.
If your audience is the younger generation, all your energy should be focused on Instagram.
Be selective and make sure you create an exclusive social media strategy for each of these individual channels.
2. Stay original
There is so much content on social media channels that your potential customers can consume.
They already have similar brands trying to sell them their offerings along the same lines.
One report says that social media is the most significant source of consumer shopping inspiration, with 37% of consumers finding inspiration to buy from it.
With so much buzz, something truly original and aimed at making life easier for the audience can stand out.
Make sure you create original content for social media branding; something that is unique and speaks to your brand.
Thoughtful, high-quality, and trendy posts will grab the attention of viewers.
You should try incorporating humor into your social media strategy because people love it.
By being original, you can weave your brand’s emotion into your social media marketing strategy and win at it.
3. Consistent elements
When posting social media updates, you need to stick to your brand logo and design.
Develop a theme strategy for each of your social media channels and stick to it.
Always use your logo in your social media posts to achieve consistency.
Your brand’s social media avatar should also be consistent.
Even if you change its design, make sure you change it across all platforms.
4. Incorporate visual storytelling
Visual stimulation provides the highest level of engagement on social media.
According to a report, by 2021, 82% of all consumer traffic will come from video content.
That’s why all leading and successful brands are using visual storytelling and video marketing to help their brands make a statement and stand out.
Proper use of video and images can dramatically increase your brand’s social media engagement.
You can start with a YouTube channel if your content is interactive and best viewed in video format.
You can also share the behind-the-scenes side of your brand and help your customers/audience understand how much effort you put into a particular cause.
Highly aesthetic yet minimal social media posts are trending and have a magical effect on your audience.
Therefore, it will be helpful if you try to incorporate visuals into your social media strategy as well.
5. Use customized graphics
We often find that some brands use the same free stock images for their social media posts.
That’s not very impressive, and it’s an unspoken truth. Creating solid, mind-blowing images for social media should be a top priority for your brand.
So use platforms like Canva and Photoshop to create custom social media posts that will appeal to your audience.
If you don’t want to do this in-house, you can hire a freelance graphic designer to do these tasks.
6. Post regularly
Having a schedule of social media posts is a rule of thumb that you should follow.
If you don’t post regularly, you’ll kill all of your social media branding steps.
However, before you pull out a spreadsheet to create such a schedule, understand what works for your brand and its audience.
Determine the frequency and timing of these social media posts.
It will take some time, there will be ups and downs, but in the end you will figure out what works for your brand.
7. Influencer Marketing
Have you ever incorporated influencer marketing into your brand’s social media strategy?
If not, you’re missing out on one of the trendiest tactics to increase conversions on social media.
Based on your marketing budget, you can partner with influencer stars or micro-influencers and have them promote your brand’s offerings to multiple subscribers.
Just choose the right influencers who have a higher level of interaction with their audience, and you’ll do well.
8. Religiously engage with your audience
Your social media accounts are your most sensitive touch points with your audience.
They are very important in terms of public relations for your brand.
So make sure you properly engage with your social media viewers and their positive as well as negative feedback.
Be sure to respond to their comments and interact with them properly.
Don’t forget to respond to criticism because it speaks volumes about your brand as thoughtful and knowledgeable.
9. Measure the impact of your social media efforts
Before a brand begins to develop its social media strategy, it sets goals, defines comparative metrics and knows what it wants to achieve with that strategy.
As a brand, always be careful about investing in campaigns and monitor their effectiveness so you know if you’re headed in the right direction.
Collect data from your social media accounts and campaigns to get vital analytics and determine the return on all your efforts.
Use the Facebook, Twitter, Instagram Analytics dashboard to look at the number of likes, followers, top tweets, followers and mentions, engagement, impressions and reach for your pages and posts.
10. Use the right social media tools
Doing your brand’s social media right will always encourage you to use some great tools.
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Here are some of the best ones for your consideration, some are free social media management tools and some are paid tools. Take a look at:
● Canva: Help you create beautiful images and graphics for your posts
● CoSchedule: Help you create a marketing calendar
● HootSuite: Helps you create schedules and social media posts, schedule, track and collaborate with your social media accounts.
● Nuvi: Helps you visualize social media data, report and monitor.
● Post Planner: Helps brands determine the best content for their audience with recommendations using company algorithms.
● Free Headline Analyzer: Helps you come up with great headlines that attract traffic, shares and search results.
TweetDeck: Helps you manage multiple Twitter accounts with a single, full-featured dashboard
● Pexels: For high quality images for your posts
● BuzzSumo: To help you stay on top of the hottest topics.
Here are a few more social media tips to target when you’re trying to create a working social media strategy for your brand:
● Never create a one-size-fits-all plan. Every platform is unique and requires a different approach. Don’t stick to a clear and strict strategy. Be flexible and make changes as needed.
Don’t fall for the vertical of fake followers or likes. Always strive for organic engagement.
● Stick to your publishing schedule and don’t overdo it.
● Always make sure not to brag about your brand, but stick to the facts and figures.
● Hire a dedicated social media manager who knows his or her job.
Social media for brand strategy is such a vast vertical that mastering it in its entirety will probably take a lot of time and work.
However, understanding and learning all of the vital social media techniques that will help your brand grow and thrive is the sure way through these expanses.
So before you start building your final strategy, make sure you take everything you want from the above social media tips and combine them together to make the most of them.