Let’s be honest, most of your passwords are “shit”. In fact, as little as 25 words make a large majority of passwords used worldwide. Scary.
In Sweden, SSF, an organization that helps prevent online fraud and crime, is making the buzz with an outdoor marketing campaign that really hits the nerve: “your password is shit.”
Imagine by creative agency Åkestam Holst, the campaign wants to educate Internet users on the importance of using more secure and complex passwords. SSF conducted a survey to discover what are the words most used as passwords in Sweden. And the results are exactly what you thought they would be: “Fucking” is in 3rd place, “Shit” in 16th and “Dick” ranks 24th. Of course, the traditional “123456” tops the rankings of the 25 most used passwords.
To grab attention, SSF came up with a campaign that literally describes how bad these password choices can be and have to recognize they do so with a nice touch of humor.
Here are some examples of the best creative lines: