TikTok Lead Generation ads to help businesses reach customers and drive acquisition.
The feature allows businesses to create seamless interactions with potential customers to turn them into customers. Users respond by filling out a form and providing information like their name, email, phone number, etc. – to show a business they are interested in a product or service.
As is the case with lead generation products on other platforms, some basic information provided to TikTok by users can be used automatically to populate the form, making for a smoother process.
The leads can be downloaded manually or passed into a business’ CRM if it’s connected.
TikTok has announced Lead Generation ads to help businesses reach customers and drive acquisition.
Users will see a Privacy Notice when submitting their information, which states that TikTok is “collecting users’ information for advertisers.” TikTok’s Privacy Policy and the advertiser’s privacy policy will also be linked in the form.
TikTok’s Lead Generation is now available to businesses globally.
