TikTok Publishes New Marketing Guide for SMBs in 2021


As part of its broader Small Business Month initiative, in which the company aims to highlight the benefits of the platform for SMBs and promote smaller operators to the app, TikTok published new marketing guide (60 pages) on how SMBs can best use their tools, including a series of explanations, tips, reviews and case studies to provide perspective and guidance to those who want to map out a more effective TikTok strategy.

And if you’re considering TikTok in your digital marketing process, this guide is definitely worth a look. You can download the full guide here, but in this post we’ll cover some of the highlights.

As noted, the new guide outlines the benefits of TikTok for small business promotion, and includes a number of engagement statistics and pointers consistent with this approach.

Marketing Guide 1

The guide also includes a number of TikTok-specific tips designed to help brands implement a more effective approach to their TikTok marketing efforts.

Marketing Guide 2

The specific notes here are very helpful: TikTok provides clear, actionable advice on exactly what brands should be doing to maximize their performance on the platform, and what they think works best in terms of branded content and posts.

TikTok also includes a number of case studies and examples to illustrate key points, which also provide valuable perspective to help you plan.

Marketing Guide 3

And, of course, more and more brands are looking for further guidance on how to work with TikTok. According to a recent survey, TikTok is the platform most SMBs want to learn more about this year as the platform continues to grow and move toward becoming the next billion-user platform.

If that sounds like you, you should definitely check out this new guide – an interesting read and valuable notes for your strategy.

You can download the full “Official TikTok Marketing Guide” here.

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