Consumer analytics company Toluna has launched the industry’s first and only enterprise research subscription.
Developed in response to customer feedback and market demand, the subscription now gives brands unlimited access to the industry-leading Toluna Start platform, Toluna research experts and consumer analytics data from the Toluna global panel community.
As the consumer landscape changes at a rapid pace, the value of real-time analytics has never been clearer. Brands need constant access to analytics data to truly understand their consumers, inform their business strategy and evolve their offerings. Toluna meets these needs by providing “always-on” analytics on a full global scale in the form of a subscription service that combines innovative analytics technology with real-time access to research experts and consumers on a single platform.
Frederic-Charles Petit, founder and CEO of Toluna, said: “Over the past two decades, Toluna has remained at the forefront of research innovation. Our mission has always been to democratize market research, making it accessible to more users in enterprises.”
First, we built our online panel community to become the leading global panel; then we invested to bring technology into the research process with the launch of our Toluna Start platform; and now we’ve created a transformational research model to empower brands to keep up with the evolving consumer landscape.”
“We understand that when research is project-based, it often doesn’t meet our clients’ needs for flexibility and speed. The future of research needs to evolve to meet new market demands and allow for insights anytime, anywhere. We are excited to provide this first-of-its-kind solution that will help our clients address today’s challenges, define their investment strategy and propel their brands to the next stage of evolution.”
Toluna said its subscription enterprise analytics solutions provide “an unmatched return on investment” and reinforces its commitment to providing customers with the benefits of automation, scalability, collaboration and quality to enhance flexibility, value and efficiency.
