If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use Twitter to dominate the Google search results.
Are you jealous of the big brands whose tweets appear in a cool carousel below Twitter to dominate the Google search results?
When you’re trying to occupy a lot of space for your name in the search results as a way to combat negative reviews or content that may not be flattering, Twitter can provide a quick increase in the real estate you control on page one.
Would you like to dominate and command the same exposure? Read on, because Google-featured tweets are within your grasp.
Twitter to dominate the Google search results: Beating back a bad rep
Whether you are working to try to displace negative content or trying to better engineer your online brand identity and proactively manage your reputation, Twitter is one of the most powerful tools at your disposal.
In research I conducted last year, I found 30 out of the top 50 brand names worldwide have their Twitter account pages showing up on page one for their name searches in Google. (If we narrowed to the top 50 US brand names, I would bet the percentage would be much higher.)
This is a good thing for companies and individuals alike. When you control what’s on page one in Google, that’s one less place where negativity can appear.
It is also good from the standpoint of providing a customer service tool as well as a brand-building and promotional tool. Statista reports Twitter has 33.2 percent penetration in the US market here in 2018, and the audience size in that channel is only set to increase.
Statista projects that penetration will continue to increase to 34.1 percent in 2019 and 34.8 percent in 2020. Considering how many culturally significant events are happening on Twitter (including how it is the preferred communication platform for certain politicians), Statista’s projections might even be conservatively low.
A carousel of tweets can be pretty attention-grabbing and takes up a significant amount of vertical space on the results page. Some companies, like Whole Foods and ThinkGeek, enjoy having their name searches invoke the featured tweet carousel frequently:
[Read the full article on Search Engine Land.]
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.