YouTube Video Strategy

YouTube Video Strategy: How to Grow a Business With YouTube in 2021

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Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube video strategy, I interview Sunny Lenarduzzi on the Social Media Marketing Podcast. Sunny...
YouTube Ads Targeting

YouTube Ads Targeting: What Marketers Need to Know in 2021

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Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing...
YouTube add user controls to limit alcohol

Google, YouTube add user controls to limit alcohol, gambling ads in 2021

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The new feature will launch on YouTube in the U.S. first. Google is adding new user controls for alcohol and gambling ads. The new feature, announced Thursday, will launch first on YouTube in the U.S....
YouTube Shorts

YouTube Shorts: The Opportunity for Creators and Businesses in 2021

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Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? In this article, you’ll discover what YouTube shorts are and how marketers can take advantage of this new content type...
YouTube Video Ads

How to Create YouTube Video Ads That Convert in 2021

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Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast. Tom is a YouTube...
YouTube Analytics

YouTube Analytics: How to Use Data to Inform Your Future Videos in 2021

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Want more engagement, leads, and sales from your YouTube videos? Wondering how to use data to create high-performing videos? In this article, you’ll learn how to use YouTube analytics to identify successful videos you can...
parallel tracking for Video ads

Google to transition to parallel tracking for Video ads by April 30

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Marketers should check with click tracking providers to ensure data continuity. Google announced today that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect...
YouTube Shorts

YouTube Shorts: The Opportunity for Creators and Businesses in 2021

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Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? In this article, you’ll discover what YouTube shorts are and how marketers can take advantage of this new content type...
Streaming is surging

Streaming is surging, and so are data collaborations in 2021

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TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by...
YouTube feature experiments

YouTube feature experiments with automated lists of products detected in videos in 2021

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Plus, enabling YouTube video playback directly within Twitter may help content creators get more views. Google is testing a new YouTube feature that automatically detects products in videos and displays them, and related products, to...

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