How to play YouTube in the background on Android and iOS
YouTube is one of the most diverse content platforms in the world; it's easy to find tutorials, TV shows, and even the latest music videos. But it's not just about watching - sometimes all...
Google simplifies YouTube ad creation for SMBs in 2021
The new workflow is now available globally on mobile and desktop.
As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced...
TrueView for action campaigns will be transitioned into Video action campaigns in early 2022
Advertisers will be able to create new TrueView for action ads until September 30, 2021.
Beginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced Friday. Advertisers will...
Map of internet: This is the entire internet, visualized as an 18th-century map of...
Map of Internet. What is the Internet and how do you map it? This is not a simple question. Although it is sometimes, though increasingly rarely, referred to as "cyberspace," suggesting some sort of...
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting in 2021
Brand advertisers will be able to target TV screen viewing for the first time.
YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront...
TrueView: Youtube brings products to YouTube for action ads in 2021
YouTube is continuing to make more ads more shoppable.
YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now...
Top 25 Female YouTubers with More Than 1 Million Subscribers
YouTube has emerged as one of the largest platforms for sharing video content. And with many YouTubers getting millions of views and subscribers, they have now become celebrities in their own rights.
But, when we...
COVID is accelerating TV advertising’s transformation into an addressable medium in 2021
"They come for the targeting and stay for the attribution," says Simpli.fi's CEO about CTV.
When it comes to TV ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an...
Home activities structured data now supported by Google Search in 2021
Google just added new search development documents for this structured data type.
Google has added new search developer documentation for the home activities structured data. Home activities structured data is primarily to be used for...
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of...
The new products and features are further indication of Google's machine learning goals.
Google ads introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been...
