TV ad

COVID is accelerating TV advertising’s transformation into an addressable medium in 2021

"They come for the targeting and stay for the attribution," says Simpli.fi's CEO about CTV. When it comes to TV ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an...
Female YouTuber

Top 25 Female YouTubers with More Than 1 Million Subscribers

YouTube has emerged as one of the largest platforms for sharing video content. And with many YouTubers getting millions of views and subscribers, they have now become celebrities in their own rights. But, when we...
YouTube Analytics

YouTube Analytics: How to Use Data to Inform Your Future Videos in 2021

Want more engagement, leads, and sales from your YouTube videos? Wondering how to use data to create high-performing videos? In this article, you’ll learn how to use YouTube analytics to identify successful videos you can...
Google Ads

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of...

The new products and features are further indication of Google's machine learning goals. Google ads introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been...
Live Video Strategy

Live Video Strategy: How to Improve Your Facebook and YouTube Results in 2021

Want to use live video more strategically? Looking for tips to guide your live video strategy across Facebook and YouTube? In this article, you’ll discover three goals live video can help you achieve, and find...

How to Get More Views on YouTube: Strategy From a Top Creator

Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model? To explore how to get more views on your YouTube videos, I interview Justin Brown on the...
optimize your YouTube videos

How to Optimize Your YouTube Videos for Google Search Visibility in 2021

Are you using YouTube to grow your business? Wondering how to get your videos in front of more people? In this article, you’ll discover how to optimize your YouTube videos for more visibility in Google...

YouTube TrueView Ads Demystified: What Marketers Need to Know

Thinking of using skippable YouTube video ads? Wondering which TrueView ads you should try? In this article, you’ll discover three types of YouTube TrueView ads to improve lead generation, brand awareness, and sales. Note: This article...
YouTube Shorts

YouTube Shorts: The Opportunity for Creators and Businesses in 2021

Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? In this article, you’ll discover what YouTube shorts are and how marketers can take advantage of this new content type...

TrueView: Youtube brings products to YouTube for action ads in 2021

YouTube is continuing to make more ads more shoppable. YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now...

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