Google Ads

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of...

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The new products and features are further indication of Google's machine learning goals. Google ads introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been...
Live Video Strategy

Live Video Strategy: How to Improve Your Facebook and YouTube Results in 2021

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Want to use live video more strategically? Looking for tips to guide your live video strategy across Facebook and YouTube? In this article, you’ll discover three goals live video can help you achieve, and find...
TrueView

TrueView: Youtube brings products to YouTube for action ads in 2021

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YouTube is continuing to make more ads more shoppable. YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now...
How to play YouTube in the background

How to play YouTube in the background on Android and iOS

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YouTube is one of the most diverse content platforms in the world; it's easy to find tutorials, TV shows, and even the latest music videos. But it's not just about watching - sometimes all...
YouTube Video Ads

How to Create YouTube Video Ads That Convert in 2021

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Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast. Tom is a YouTube...
parallel tracking for Video ads

Google to transition to parallel tracking for Video ads by April 30

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Marketers should check with click tracking providers to ensure data continuity. Google announced today that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect...
YouTube Select

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting in 2021

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Brand advertisers will be able to target TV screen viewing for the first time. YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront...
Mozilla RegretsReporter data

Mozilla RegretsReporter data shows YouTube keeps recommending harmful videos

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Mozilla RegretsReporter data: In countries where English is not the main language, the number of messages is higher. That YouTube's machine-learning-based recommendation feed can often produce results that are annoying or even radicalizing is no...
YouTube ad

Google simplifies YouTube ad creation for SMBs in 2021

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The new workflow is now available globally on mobile and desktop. As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced...

How to Get More Views on YouTube: Strategy From a Top Creator

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Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model? To explore how to get more views on your YouTube videos, I interview Justin Brown on the...

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