TV ad

COVID is accelerating TV advertising’s transformation into an addressable medium in 2021

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"They come for the targeting and stay for the attribution," says Simpli.fi's CEO about CTV. When it comes to TV ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an...
Growing on YouTube

Growing on YouTube: How to Develop a Loyal Following in 2021

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Growing on YouTube: Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube? To explore how to grow and develop a loyal fan base on YouTube, I interview...

How to Get More Views on YouTube: Strategy From a Top Creator

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Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model? To explore how to get more views on your YouTube videos, I interview Justin Brown on the...
How to play YouTube in the background

How to play YouTube in the background on Android and iOS

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YouTube is one of the most diverse content platforms in the world; it's easy to find tutorials, TV shows, and even the latest music videos. But it's not just about watching - sometimes all...
YouTube Video Ads

How to Create YouTube Video Ads That Convert in 2021

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Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast. Tom is a YouTube...
YouTube add user controls to limit alcohol

Google, YouTube add user controls to limit alcohol, gambling ads in 2021

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The new feature will launch on YouTube in the U.S. first. Google is adding new user controls for alcohol and gambling ads. The new feature, announced Thursday, will launch first on YouTube in the U.S....
parallel tracking for Video ads

Google to transition to parallel tracking for Video ads by April 30

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Marketers should check with click tracking providers to ensure data continuity. Google announced today that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect...
YouTube Ads Targeting

YouTube Ads Targeting: What Marketers Need to Know in 2021

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Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing...
YouTube Shorts

YouTube Shorts: The Opportunity for Creators and Businesses in 2021

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Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? In this article, you’ll discover what YouTube shorts are and how marketers can take advantage of this new content type...
YouTube Select

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting in 2021

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Brand advertisers will be able to target TV screen viewing for the first time. YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront...

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